The Importance of Backlinks
As you delve deeper into the world of digital marketing, one of the most important terms you will come to understand is SEO – search engine optimization. SEO is the process by which you can ensure that your site appears high up on search engine results. One of the most essential methods of promoting SEO is through building links to/within your website.
There are two kinds of link building: external and internal. External links are when other sites link to your site.
Having links to your website is vital for achieving high organic search rankings. Links help determine your site’s ranking for different keywords by letting Google know that your site is a legitimate, good resource. Quality and quantity are both essential when it comes to link building. Not all links are worth the same value – sites from higher authority websites are more powerful, and usually harder to achieve. Moreover, sites with many backlinks get ranked higher for keywords they are targeting.
There are two kinds of link building: external and internal. External links are when other sites link to your site. This drives traffic to your site and increases your site’s authority (especially if the external site is highly ranked) and helps your site appear higher on the results page. Ways to achieve this are creating and promoting unique comment that other sites will want to link to, getting links from friends/partners, and having reviews and mentions of your site from high authority sites. Internal links, on the other hand, are links within your own website that link to other pages on your site. Figuring out ways to interlink the pages on your site through anchor text can be an extremely beneficial, and free ranking boost.
It is important to choose anchor text carefully and to do thorough research on keywords that are popular and relevant. Next, structure your site in a search-friendly way that is built around your keywords.