Increase Your Online Sales with Google Shopping
Google Shopping provides a unique opportunity for ecommerce sites to advertise their products in an efficient, effective, and relevant way. When users search for keywords like “fedora hats” or “soccer cleats”, Google conjures up a seemingly infinite row of ads to scroll through that display various products that fit the key words. For example, if you were to look up “Lady Gaga posters”, Google would show you several sponsored ads for Lady Gaga posters that, when clicked, will take you to the site so that you can buy one.
Google Shopping allows you to be there when your customers are searching for you, whereas Facebook displays ads in hopes of catching their eye while they scroll through their f
What sets Google Shopping apart? Unlike platforms like Instagram or Facebook, any users who have clicked your ad on Google Shopping have been searching for something like it…with the intention of buying. Google Shopping allows you to be there when your customers are searching for you, whereas Facebook displays ads in hopes of catching their eye while they scroll through their feed. Nobody logs into Facebook looking for a way to buy a product – they head to Google for that.
Moreover, Google Shopping offers a much more attractive format than standard search or display network sites on the search engine. Each ad displayed on Google Shopping includes a picture of the product, its price, the name of the distributor, as well as a 0-5 star ranking of the product. In short, all of the basic information a potential customer is looking for is already compiled in one place in a very desirable and user-friendly way. Users love the ability to explore multiple products without having to constantly click back and forth from search results; it’s all there.
Advertising on Google Shopping is only an option for businesses with a live, functioning ecommerce site. Google decides when to show your ad based not only on bids, but also on relevance, which it determines based on the data on your ecommerce site.