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Google Analytics Goals Guide: How to Set Up and Track Your Key Performance Indicators.

Tracking your performance is one of the most important things you need while building a business because it helps you see the negative and positive aspects of your growth, and it also gives clues on how stable it is.

Google Analytics Expert analyzing goals

This applies to all aspects of life. Before we move into how to set up and track your Key Performance Indicators (KPI), we need to first consider the meaning of keyword performance.

What are Key Performance Indicators (KPI)?

KPI is an acronym for Key Performance Indicators. These are those metrics used to track business progress toward the objectives set up.

What are the things that Key Performance Indicators can track?

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Marketing: Including overall effectiveness and efficiency.

Employment statistics: They are employers’ performance, turnover, and vacancies.

Customer service includes ensuring the customers are satisfied and efficient.

Revenue: this involves a company’s total revenue, customers, and profits.

How to Set Up and Track Your Key Performance Indicators.

Defining your goals: A business can’t be complete without goals. Before you embark on setting up any business plan, goals are one of the most important things to consider.

Use of a few key performance indicators: KPIs have a tremendous impact when used correctly. When used incorrectly, they lack efficiency. For keyword performance, less is required; avoid complicating things by tracking more than your specific goals. Only limited goals should be established that will be directly associated with the objectives.

Google Analytics Marketing Guide

You can choose to set between five and ten key performance indicators for each target. If you focus on too many keyword performances, it will become too bulky and hard to track performance.

Use SMART goals: SMART goals will help you target your specific audience help them reach the goal that you set for yourself

The full meaning of “SMART” is:


M- Measurable

A- Attainable

R- Relevant

T- Time

Assemble everything: This involves arranging your goals and seeing if they align with your objectives.

Using the right tools

You need to know the audience you are targeting and make sure it aligns with your goals; this will put you on the right track. What do I mean? For example, a new business goal is likely more interested in the number of new customers brought to the business. An already established company may be interested in the shares and profit they generate from the business.

Before you embark on measuring your key performance, you have to use the right tools to do that; if not, your results may be faulty. A great tool to use in tracking your goals is Google Analytics. Google Analytics is built uniquely to present data in a confined way, irrespective of how complex the data looks.

Google Analytics works well with a lot of technology, either for the web, mobile applications, etc.

They are also used in multiple KPIs. It is important to note that KPIs must be analyzed regularly to ensure that they remain relevant and focused on the critical aspects of the business that need to be tracked.


KPIs are those metrics used to track business progress toward the objectives set up. They help you measure the progress of your business and help you see the positive and negative sides of it. How can you do this? By defining your goals, using SMART goals, etc. One of the important tools you can use is Google analytics because it helps present data in a confined and simple way.

Need a Google Analytics expert to revamp your business? Contact us for a consultation!

Written by:

ConvertiX is a digital advertising company that provides its customers with professional solutions. We are experts on all things in the realm of digital marketing and produce results that will make your investment worthwhile.

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