Do You Need A Landing Page: How To Determine When You Need A Paid Dedicated Landing Page
When you hear the word “landing page, “it’s possible you may refer to it as one of your on-site pages. This is not a bad idea, only that there’s more to a landing page than just where you drive your paid traffic towards.
The landing page is the page where your paid traffic is directed initially. It’s the first contact they have with your website irrespective of the medium through which they came in contact with your website.
When organizing a marketing campaign, you must invest in creating a landing page where you give out specific information about the product or service you’re promoting.
A dedicated landing page implies that you are more specific in delivering information about the product or service you’re promoting. Using a dedicated landing page eliminates distractions and makes your message more specific.
If you have a definite goal, like getting people to register for a course or webinar, receive a demo, request a whitepaper, or get a quote, then a dedicated landing page would be the best option for your marketing campaign.
You may be tempted to fill your page with a lot of information to get them intrigued and glued to your page, but this only results in your visitors being overwhelmed by your page. Too much information on your page would overwhelm your visitors and drive them away after investing in paid adverts.
Here’s a guide that will help you understand the right time for you to use a paid dedicated landing page. If you are investing in paid advertisements, creating a dedicated landing page that displays definite information about the product and what they are to do on your page is important.
Don’t Use Your Homepage; Use A Landing Page
Use a landing page for your paid marketing campaign. A lot of times, most business owners direct their visitors to their homepage, and this is not advisable. When you use your homepage as your landing page, you may frustrate your visitors and cause them to lose the interest they had in your product when they clicked the ad link.
Your homepage contains every detail about your business and your product or service offers. Still, to achieve your definite goal of conversion, you won’t need to bore your visitors with much information. You will need to provide them with specific information on the product or service you’re promoting.
How To Determine When You Need A Paid Dedicated Landing Page
You must use a dedicated landing page. A landing page will help you track your visitors. Where they clicked from, the time they stayed on your page, and a dedicated landing page help you track the conversion rate and how many visitors turned into customers. So when you want to know how effective your campaign is, using a dedicated landing page is vital.
When running a pay-per-click campaign, you must create a dedicated landing page. This could seem difficult and take a lot of time but pays in the long run. With a dedicated landing page, you can deliver relevant information to your visitors. Your PPC campaign should always take them on the path of least resistance.
Conclusion
Because landing pages will generate the majority of your new leads, they demand your attention. As long as you follow the best practices we discussed above, you’ll be on your way to a high-performing landing page and if you need any help, we’re always here to help.
