Business Visibility: How Local Business Schema Can Increase Your Company’s Online Visibility
Finding a company while conducting a search and having all the information you need provided in a beautiful knowledge panel is satisfying. Local business schema is a type of structured data markup code that can be added to your company’s website to help search engines understand who you are and what you do.
Given that local SEO is an important ranking factor, this is a good way to help rank your content for local SEO. By adding Local Business Schema Markup to your website, you may qualify for rich results, and these results may help you stand out in search by increasing click-through rates, organic traffic, and conversion rates.
What exactly is a local business schema?
Local business schema is a type of structured data markup code that can be added to your company’s website to help search engines determine what type of organization you are and what products or services you offer.
Using Local Business schema, a type of Organization structured data markup, any local business can provide important information to search engines. Between 500,000 and 1,000,000 domains worldwide presently use the Local Business schema, according to schema.org.
When you consider that there are over 5.6 million small businesses in the UK alone, you can see how underutilized this markup is. The LocalBusiness schema can be used by restaurants, medical facilities, nightclubs, outposts of larger corporations such as banks and retail chains, as well as other neighborhood businesses.
Schema can help local businesses in a variety of ways, which will be discussed in this post.
Schema can help search engine crawlers better understand landing pages. Schema implementation that is done correctly and completely simplifies the task of the search crawler. Website content (content, images, media files, and so on) can be compared to a garage full of various boxes and goods (snow shovel for the winter, inflatable pool for the summer, etc.).
Schema increases the likelihood of receiving rich results, which boosts click-through rates. Because it stands out more in the search results, a rich result will almost certainly increase CTR (click-through rates).
The CTR boost can vary depending on the type of rich result obtained, such as FAQ results. This shows that more people are visiting your landing page because they are viewing relevant information about what it contains.
Furthermore, there is considerable debate over whether a higher CTR is a good SEO signal in and of itself (signals more engagement & relevancy).
How Local Business Schema Can Help Your Business’s Online Visibility
The Schema Markup Validator allows you to delve into the details of structured data. Both warnings and errors are displayed. To test structured data before it is enabled on your web pages, simply paste code into the tool. HTML coding, also known as schema markup or structured data, provides additional information about your content to search engines.
By incorporating schema markup into the source code of your WordPress website, search engines can quickly identify additional content and display it as highlighted snippets in search results. You can, for example, integrate Google Maps into WordPress, display recipes, and include FAQs in search results, among other things.
You can use schema markup to display various business locations on Google and Bing search results, such as retail stores, dining establishments, or regional offices. For example, if you search for McDonald’s locations in Florida, Google will display a featured snippet that includes all of the locations as well as a map with pins.
Adding schema markup to various local business locations improves the SEO rankings of your website. Because they appear directly at the top of search results, featured snippets help you improve your search click-through rate. This leads to an increase in conversions and organic traffic.
The All in One SEO (AIO SEO) plugin is the most user-friendly way to configure local company schema markup in WordPress. It is used by over 3 million website owners and experts as the best SEO tool for WordPress. AIO SEO eliminates the need for technical expertise or hiring a professional to boost your search engine visibility.
Incorporating local business schema can appear difficult. However, if you know what category your business belongs to and include important information like the name, address, phone number, and hours of operation, you can easily use the local business schema to boost your website’s visibility in search engine results.