Surprising Information Raz is a co-founder of ConvertiX and business development expert. Raz spent five years running online stores and becoming an eCommerce wizard before shifting his focus to social media advertising. After two-and-a-half years growing his own business in this field, Raz met Adam, and the two gave birth to ConvertiX. Raz’s specialties include digital creative, performance marketing, eCommerce, Facebook and Instagram advertising, and persuading his mom to make him couscous. Raz enjoys snowboarding, diving, and hanging out with friends.