How to Investigate Your Competitors’ Facebook and Instagram Ad Campaigns

Social media is an important aspect of business marketing that must not be overlooked. Most businesses and companies now make use of social media to advertise their products and services, research customers’ wants, and also reach out to other potential

Google Analytics Goals Guide: How to Set Up and Track Your Key Performance Indicators.

Tracking your performance is one of the most important things you need while building a business because it helps you see the negative and positive aspects of your growth, and it also gives clues on how stable it is. This

Social Media Marketing: 10 Content Optimization Tips for Every Social Media Platform

In recent years, we’ve seen a lot of businesses buying online real estate; every business owner that has this knowledge has taken their business online. Almost everyone is online these days, and so are your customers too. If you want

How Artificial Intelligence is Transforming Digital Marketing

In the recent past, the thought of using technology to support human work and growth seemed impossible until the advent of artificial intelligence (AI). Now, this technology is incorporated into nearly all aspects of human life, like medicine, sports, the

Digital Marketing: How The MetaVerse Will Change Online Advertising

With the introduction of the MetaVerse, it’s not impractical to anticipate how it will reshape marketing. However, this factor is predicated on how advertisements evolve with technological advancements. This is evident in the transition from paper to the radio then

Optimizing Your Apps Visibility – The Basics

One of the most critical stats that go under most people’s radar, even digital marketing experts, is the following: about 60% of all downloads in app stores — come through search in the search bar, just like users search on

Website Security and SEO – Staying Safe and Getting Results

For several years now, digital platforms have dominated our entire lives, and every self-respecting business owns a website. Most business owners understand the power of the web and want their site to appear as high as possible in Google search

The Problem Solving Model in Online Marketing

Setting an objective, defining an ideal audience, creating ad parameters, sticking to a media budget, exploring approaches for retargeting, the list goes on and on. When it comes to all of the decisions an agency needs to make when running

4 Pro tips to design a successful Facebook Campaign

On Facebook, there is constant competition for the attention of users, and running a successful ad campaign can be extremely challenging. So, we’ve compiled some tips on how to appeal to audience and drive sales. #1 Create Buyer Personas Any

Three new Facebook updates you don’t want to miss!

Want to know what’s new in Facebook marketing? Here are three great updates you don’t want to miss: Augmented Reality Ads Ever fallen in love with a product online but hesitated to buy it before trying it on first? Well,

Increase Your Online Sales with Google Shopping

Google Shopping provides a unique opportunity for ecommerce sites to advertise their products in an efficient, effective, and relevant way. When users search for keywords like “fedora hats” or “soccer cleats”, Google conjures up a seemingly infinite row of ads

Instagram’s New eCommerce Feature for In-App Purchases

With each passing day, Instagram is becoming an increasingly powerful and important tool for advertisers, marketers, and retailers. Buyers, sellers, and advertisers alike are clinging to the Facebook-owned app, which has amassed an average of 1 billion monthly users. 25

The Importance of Backlinks

As you delve deeper into the world of digital marketing, one of the most important terms you will come to understand is SEO – search engine optimization. SEO is the process by which you can ensure that your site appears

IGTV: The Future of Television

Instagram’s new IGTV is ready to give YouTube a run for its money and shake up the digital marketplace. Reeling from the success of stories and live videos, Instagram launched IGTV – Instagram TV – to celebrate reaching one billion